Chiko’s Supercars Season: A Year of Speed, Snacks, and Aussie Pride

What a Season It’s Been!

Chiko made a spectacular return to the Supercars stage in 2025, teaming up with Erebus Motorsport for another unforgettable year. From Bathurst to the Gold Coast and Melbourne, we brought the heat, the energy, and plenty of Chiko Rolls to the track. Fans didn’t just watch they tasted the action, with thousands enjoying Australia’s most iconic snack at our activations.

Breaking Records and Making History

This year was all about pushing boundaries. Behind the wheel of the Chiko-liveried #99 Camaro were Cooper Murray and Jobe Stewart the youngest duo ever to take on Mount Panorama. They didn’t just show up; they led for 16 laps during peak viewership, thrilling fans nationwide. Despite fierce competition and unpredictable weather, the team fought hard and finished fourth overall, just seconds off the podium in one of the most dramatic Bathurst 1000 finishes ever.

Fan Engagement Like Never Before

Chiko didn’t stop at the track. We expanded activations to three major events, Bathurst, Gold Coast, and Sandown delivering fan experiences and influencer-led content that showcased the best of Aussie motorsport culture. The numbers speak for themselves:

• 7 million+ video views across Instagram & Facebook

• 24 million+ TikTok & YouTube views

• 205 million minutes streamed on Kayo and 7plus, making Bathurst 2025 the most streamed Supercars race in history, (supercars.com)

Chiko even featured prominently in the official Bathurst documentary, cementing its place in motorsport history.

Why This Matters for Foodservice Operators

Chiko is trending nationally and that means opportunity for your business.

• High consumer awareness driven by Supercars exposure

• Perfect for menus, kiosks, and quick-service outlets

• Easy to prepare, iconic Aussie snack that customers love

When Aussies see Chiko on the track, they want it on their plate. Make sure you’re ready to serve the snack that’s stealing the spotlight.

Catch Up on All the Action

Missed the race? No worries! Relive the highlights and behind-the-scenes moments on our socials: @Chiko_Australia (Instagram & Facebook).

Ready to stock up? Click here to find your distributor.