It’s Crunch Time: Load up Your Festive Menus

The festive period is fast approaching, with Christmas parties, New Year’s Eve celebrations and summer gatherings filling calendars from November right through to January.

By offering chip-based sides, snacks and share plates, you can lift the perceived value of existing menu items, while creating new, high-margin opportunities that suit the season.

Specials that work

Daily specials are one of the simplest ways to test new ideas without committing to a full menu change. They’re also a proven sales driver, especially during peak celebratory periods when diners are more willing to try something new. In addition, limited time offers feel fun and seasonal, helping to build excitement and tap into the ‘treat yourself’ mindset.

Most importantly, chips play beautifully with festive ingredients and flavours, and being consistently priced year-round means you can pair them with seasonal produce to keep food costs down.

From classic sides to crowd-pleasers

A burger, schnitzel or steak instantly feels more festive when paired with premium Edgell Sidewinder Chips. Their curled shape holds sauces and seasonings perfectly and creates a point of interest. But they don’t just belong on the side – loaded Sidewinders can be a hero dish. For example, try loaded Sidewinders with crispy bacon, cranberry-spiked mayo, melted cheese and chives.

Summery sweet potato

For something lighter, Edgell Sweet Potato Wedges make an eye-catching base for summery flavours. For Christmas colour serve them with whipped feta, pomegranate seeds and mint, or offer a trio of dipping sauces for the table, perfect for big groups grazing over drinks.

Perfect pairings

When it comes to end-of-year dining, sometimes you just can’t beat the classics – that’s where Edgell Delivery Chips really shine! Their long-lasting crunch holds up perfectly alongside battered fish, calamari or prawns, ensuring every serve of fish & chips arrives crisp, golden and satisfying. With reliable texture even in busy, high-hold environments, Edgell Delivery Chips elevate these much-loved staples and help you deliver consistent quality through the festive rush.

Jingle all the way to more profit

More crowds with big appetites mean now is the time to tap into diners’ FOMO with limited time offers. Whether you’re planning festive functions, Christmas day and New Year’s Eve packages or long-running summer specials, Edgell’s range of premium chips helps you add value, boost margins, and keep guests satisfied. And, by using seasonal ingredients and highlighting featured dishes on your specials board, socials and EDMs, you’ll be well on your way to a holiday season filled with good cheer for you and your guests.