From the Test Kitchen: 3 Bold Breakfast Recipes That Make Mornings Easier

From the Test Kitchen, Volume 8

Breakfast is no longer just the most important meal of the day—it’s also one of the most profitable. With consumers increasingly seeking comfort food with a twist, breakfast is expanding into all-day menus, brunch offerings, and even late-night bites. According to Datassential’s latest reports, breakfast innovation is booming, and operators who lean into these trends are seeing strong returns.¹

At Simplot, we’re committed to helping foodservice professionals stay ahead of the curve with versatile, labor-saving products that make it easier to serve what customers crave. In this edition of From the Test Kitchen, I’ve developed three on-trend breakfast recipes using Simplot products—each one backed by consumer data and designed for operational ease. Let’s dig into each recipe so you can see how menu ideation is simple when partnering with Simplot.

Watch the recipe videos below to see each dish in action!

1. Hashbrown Tostada Benedict with Barbacoa

Simplot Products: Simplot Freezerfrige® Potatoes Shredded Hash Browns, Simplot Harvest Fresh® Avocados Diced Avocado

This Latin-inspired twist on eggs Benedict swaps the English muffin for a crispy hash brown “tostada.” Topped with slow-cooked barbacoa, poached eggs, and chipotle hollandaise, it’s a bold, brunch-worthy dish that taps into the growing demand for global fusion breakfast items. The simple addition of Simplot Harvest Fresh® Avocados Diced Avocado gives this decadent breakfast a health halo and adds a great pop of green to the dish. Our Harvest Fresh® Avocado portfolio helps drive profit with labor-saving, thaw and serve solutions.

2. Lobster Deviled Eggs with Baby Bakers™

Simplot Product: Simplot RoastWorks® Baby Bakers™ Halves with Herbs & Parmesan

Looking to add a touch of luxury to your menu? These lobster deviled eggs are paired with Simplot Roastworks® Baby Bakers™ potatoes for a refined yet approachable small plate. With seafood brunch items on the rise, this dish is ideal for hotels, upscale cafés, and catering menus. With egg prices constantly fluctuating our Baby Bakers™ Halves make the perfect base for appetizers like this one and many more. Who has time to slice, roast, and season hundreds of small potatoes for service? This product solves that problem and fits in almost every part of your menu as a side or the star of the show.

3. Hash Brown Burger with a Runny Egg

Simplot Product: Simplot Freezerfrige® Potatoes Shredded Hash Browns

This indulgent breakfast burger takes things over the top with crispy hash browns that are ready in just minutes and layers in a juicy beef patty, melty cheese, and a perfectly runny egg. With breakfast burgers trending across all dayparts, this dish is a guaranteed crowd-pleaser for diners, pubs, and fast-casual concepts. I kept things simple, but the options are endless for toppings and seasonings so your guests can customize their brunch burger experience just the way they like it. Customization on menus is a concept that is building steam as consumers are craving experiential dining moments that are memorable and keep them coming back for more.

Why these breakfast recipes work

Each of these recipes was developed with foodservice operators in mind. They are:

• Backed by data from Datassential’s Breakfast Inspirations and Social Media Sensations^{1, 2}

• Built using Simplot’s high-quality, frozen products for consistency and speed

• Designed to be scalable, prep-friendly, and labor-efficient

• Aligned with consumer trends like global flavors, indulgent comfort food, and premium ingredients

Whether you’re looking to refresh your breakfast menu, add brunch specials, or offer all-day breakfast options, these recipes provide inspiration that’s both creative and practical.

Bring these ideas to your kitchen

These three recipes are just the beginning. With Simplot’s wide range of frozen potatoes, vegetables, avocado, and fruits, the possibilities for breakfast innovation are endless. These concepts are here to get your creative juices flowing, so get in the kitchen and make them your own!

Try them out, share your creations, and tag us on social media!

We’d love to see how you’re using Simplot products to make breakfast better.

¹ Datassential: Breakfast Inspirations, February 2024
² Datassential: Social Media Sensations, March 2025