According to Datassential, bowls are projected to grow to 37% of US restaurant menus by 2027.1
They’re customizable.
Millennials and younger diners love the ability to “have it their way.” Build-your-own bowl concepts give them the freedom to mix and match their favorite flavors easily.
They’re profitable.
While bowls are popular enough to command relatively high prices, their main ingredients—grains and vegetables are low-cost items. Options for proteins and other premium toppings give you an opportunity to upcharge.
